Search Engine Optimisation FAQs

This is a short list of commonly asked questions about SEO and much more can be found at the wonderful Wikipeidia website about SEO.

What are 'Organic Search Results'?

Organic search results are the 'free' listings displayed by search engines. Their algorithms are designed to present links to websites that are relevant to the search term submitted. Non-organic search results will include adverts known as 'pay per click' advertising.

What is 'Pay Per Click'?

Other results, at the top and to the side of the results pages, are 'pay per click' adverts; paid by those whose websites tend to have either poor organic search results or are concentrating on a particular marketing ploy.

The cost of a Pay per click advert depends on several factors; including the popularity of your key word or phrase and the time and day the advert is shown.

What is meant by SERPs?

SERPs is an acronym for search engine results page; i. e. at what position is the page placed in a search engine for a particular keyword or phrase.

What factors affect my page position?

There are many factors that determine where a page will be placed in the SERPs. Google and other search engines keep their algorythms that dictate the positioning secret but we can deduce the following factors to be of great importance:

  • Good quality backlinks
  • An intelligently constructed web page
  • Domain name age - the older the better
  • Site updates, important but not necessary
  • Domain names that include key words
  • Write copy for humans, not programs

What do you need from me?

We aim for organic search success so you don't have to pay to be found. To achieve this we ask you to confidentially share;

  • Information about your products and services
  • Your customers needs
  • Knowledge of your competitors
  • Your future business plans

This information will assist us to build your website around the needs of your customers.

Please contact us about your website design needs.

If you prefer to chat with Wendy or Graham about your web site please call 0114 251 3377. We are usually chained to our desks between 8.00am and 6pm.

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Image of Ringback Request

No. 1 in Google

Screenshot of Bakfin's website

Bak Fin's site has grown to contain product usage videos and product PDFs. We have produced alternative language versions of their website which are effective in attracting business from Europe and beyond.

We've been responsible for their websites since 2006.

Serving the NHS since 2000

Screenshot of NHS Cancer Screening website

Since 2000 we have been responsible for the maintenance and design of the NHS Cancer Screening Programmes' website.

The site contains audio and video files, 100s of PDFs and created an internal search engine.

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